[About]

[Me]

Hi, I'm Ashray!
I'm a passionate designer driven by a desire to uncover complex design problems and craft inclusive, user-centric solutions.

As a first-generation immigrant who recently obtained permanent residency in Australia, Iโ€™ve personally experienced the challenges of navigating unfamiliar systems that often lack inclusivity and integrated support for foreign nationals. These experiences have deeply shaped my understanding of the importance of empathetic, human-centered design.

I believe that empathy is at the core of great design, and I strive to ensure every decision I make is rooted in real human needs, creating meaningful experiences that truly serve the user.

[Experience]

PULP Magazine

Editorial Designer

May 2024 - Current

Sydney, NSW, Australia

Developed visually compelling content for digital and print media, including event branding, marketing collateral, and social media assets.

Collaborating closely with design team to maintain visual coherence and adherence to editorial and print accessibility guidelines.

Managing creative direction and ensured adherence to brand identity across print and digital platforms.

PULP Magazine

Editorial Designer

May 2024 - Current

Sydney, NSW, Australia

Developed visually compelling content for digital and print media, including event branding, marketing collateral, and social media assets.

Collaborating closely with design team to maintain visual coherence and adherence to editorial and print accessibility guidelines.

Managing creative direction and ensured adherence to brand identity across print and digital platforms.

PULP Magazine

Editorial Designer

May 2024 - Current

Sydney, NSW, Australia

Developed visually compelling content for digital and print media, including event branding, marketing collateral, and social media assets.

Collaborating closely with design team to maintain visual coherence and adherence to editorial and print accessibility guidelines.

Managing creative direction and ensured adherence to brand identity across print and digital platforms.

EUX Digital Agency

UX/UI Design Intern

August 2024 - October 2024

Sydney, NSW, Australia

Worked in a cross-functional team of UX designers to redesign client websites, ensuring alignment with brand objectives and enhancing user experience.

Collaborated closely with stakeholders, including the founder and CFO, to understand and prioritize client requirements, resulting in improved usability and client satisfaction scores.

Prodigi

UX Designer

October 2023- November 2023

Sydney, NSW, Australia

Prodigi

UX Designer

October 2023- November 2023

Sydney, NSW, Australia

Prodigi

UX Designer

October 2023- November 2023

Sydney, NSW, Australia

Woolworths

Customer Service Rep

February 2023 - September 2023

Sydney, NSW, Australia

Woolworths

Customer Service Rep

February 2023 - September 2023

Sydney, NSW, Australia

Woolworths

Customer Service Rep

February 2023 - September 2023

Sydney, NSW, Australia

[Fun Facts]

Last movie I watched

All We Imagine As Light

Payal Kapadia

Exhibition I recently went to

Birds in Far Pavilions

Nusra Latif Qureshi

Favourite critical essay

Defense of The Poor Image

Hito Steyerl

A huge chunk of my time is spent creatingโ€ฆ

Making art

I enjoy expressing myself through different mediums

How I spend the rest of my spare timeโ€ฆ

Cooking

I love experimenting with ingredients

[Here's what I'm listening to nowadays]

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