[About]

[Me]

Hi, I'm Ashray!
I’m passionate about uncovering complex design problems and crafting solutions that are inclusive and user-centric.
As a first-generation immigrant that recently obtained their PR in Australia, I had a hard time transitioning into a completely foreign country due to a lack of inclusivity considerations and integrating services that provided support for foreign nationals. These personal experiences have helped me realize the importance of a user-centric design approach in order to generate meaningful user experiences.
I believe that empathy plays a huge role in this field, and I am always striving to ensure that every design decision I make is user-centric and has the human element at heart.

[Experience]

PULP Magazine

Editorial Designer

May 2024 - Current

Sydney, NSW, Australia

Developed visually compelling content for digital and print media, including event branding, marketing collateral, and social media assets.

Collaborating closely with design team to maintain visual coherence and adherence to editorial and print accessibility guidelines.

Managing creative direction and ensured adherence to brand identity across print and digital platforms.

PULP Magazine

Editorial Designer

May 2024 - Current

Sydney, NSW, Australia

Developed visually compelling content for digital and print media, including event branding, marketing collateral, and social media assets.

Collaborating closely with design team to maintain visual coherence and adherence to editorial and print accessibility guidelines.

Managing creative direction and ensured adherence to brand identity across print and digital platforms.

PULP Magazine

Editorial Designer

May 2024 - Current

Sydney, NSW, Australia

Developed visually compelling content for digital and print media, including event branding, marketing collateral, and social media assets.

Collaborating closely with design team to maintain visual coherence and adherence to editorial and print accessibility guidelines.

Managing creative direction and ensured adherence to brand identity across print and digital platforms.

EUX Digital Agency

UX/UI Design Intern

August 2024 - October 2024

Sydney, NSW, Australia

Worked in a cross-functional team of UX designers to redesign client websites, ensuring alignment with brand objectives and enhancing user experience.

Collaborated closely with stakeholders, including the founder and CFO, to understand and prioritize client requirements, resulting in improved usability and client satisfaction scores.

Prodigi

UX Designer

October 2023- November 2023

Sydney, NSW, Australia

Prodigi

UX Designer

October 2023- November 2023

Sydney, NSW, Australia

Prodigi

UX Designer

October 2023- November 2023

Sydney, NSW, Australia

Woolworths

Customer Service Rep

May 2021- May 2023

Sydney, NSW, Australia

Woolworths

Customer Service Rep

May 2021- May 2023

Sydney, NSW, Australia

Woolworths

Customer Service Rep

May 2021- May 2023

Sydney, NSW, Australia

[Fun Facts]

Last movie I watched

All We Imagine As Light

Payal Kapadia

Exhibition I recently went to

Birds in Far Pavilions

Nusra Latif Qureshi

Favourite critical essay

Defense of The Poor Image

Hito Steyerl

A huge chunk of my time is spent creating…

Making art

I enjoy expressing myself through different mediums

How I spend the rest of my spare time…

Cooking

I love experimenting with ingredients

[Here's what I'm listening to nowadays]

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